Archibald Prize Submission — Social Media Campaign

A simple and complex brief rolled into one - creating a series of social media posts utilising a powerful humanitarian Archibald Prize submission. Importantly, the posts needed to unpack the essence over the course of the series without adding to (or detracting from) the artist's original work.

On this basis, the artwork was split and cropped into a series of punchy and dynamic posts that 'zoomed in' on the artists brushstrokes. Then paired with simple and clean typography, it further enhanced the complexity of the work while conveying messages with superior cut-through.