Park Lane Threads

Park Lane Threads is an online brand that sells vintage and designer clothing. They curate and sell a catalogue of unique and stylish clothing for people looking to find their own style within vintage clothing. One of their goals is to eventually move into creating their own branded clothes, so the logo had to fit on clothing selected by style conscious followers.

The logo was designed to be simple and bold, to fit upon labels and tags both for packaging and eventually the clothes themselves. The P and L was created by overlapping two contrasting P shapes, one within the other. The font used is bold and clear, like many vintage brands before it, but keeps a minimal and modern approach with the san-serif font in all caps.