YOUNG LIONS BELARUS 2020

My last participation in Young Lions Belarus

I know who I am

Client: UNFPA Topic: I know who I am

Task

It is necessary to create the icon (symbol) for unconventional promotion of the campaign that captures gender stereotypes’ free environment for young adolescents and encourages young people to build relationships with no prejudice and make choices responsibly  and unbiasedly. The design should deliver the message that an open-minded person free of gender stereotypes and toxic social norms on roles of men and women in the society, will live a fuller life expanding opportunities, living new experiences and understanding their priorities. 

Idea

We noticed that the letters W and M are very similar, and in fact, this is one and the same sign, just turned upside down. Thanks to this observation, we decided to create a new symbol that mean gender equality without concentration on the female or male features. This logo is the connected letters W and M, forming an endless dynamic pattern that perfectly fits on various media.