Logo Creation Process

The typography-based logo creation process.

Mandal is a skincare brand specialised in plastic-free personal care products with plant-based and plant-derived ingredients.

It was chosen a geometric typeface: the letters are straighten and are placed on a measured distance giving the overall composition freedom and modernity. The font weight is medium, what speaks about the balance between the strength and the democratic tone of voice of the brand. The lowercase communicates friendliness, relax, naturalness, and informality, while the dot adds more reliability and confidence to the visual perception of Mandal by its target group. 

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