Brand Archetype Challenge: The Lover

Brand Archetype Challenge: The Lover

I started this challenge to further practice and expand my knowledge about Brand Archetypes. I researched each brand archetype and designed each logo suite in the course of a few hours!

"More than anything, the Lover archetype wants to achieve intimacy through close relationships, and create a special feeling in others. Developing connections with people around them, the lover is passionate and unashamed in fostering relationships and expressing appreciation. They value helping people find love and friendship through beauty, communication, and closeness." - Astute.co