Brand Archetype Challenge: The Caregiver

Brand Archetype Challenge: The Caregiver

I started this challenge to further practice and expand my knowledge about Brand Archetypes. I researched each brand archetype and designed each logo suite in the course of a few hours!

"Empathetic, compassionate, altruistic: these are the makings of the caregiver archetype. Rooted in a deep desire to serve others with the highest level of generosity, this archetype goes out of their own way for the greater good. When compared to other archetypes, the caregiver exhibits parental tendencies and takes great strides to make sure that people are taken care of in the best way possible." -Astute.co