Pony Effect Palette Series | Web Banner

Web Banner made for the makeup brand, Pony Effect, to advertise launch of new blush palette series. Fonts were used in accordance to branding guidelines as well as the tone of a young glam, party-like atmosphere. With the packaging and product story centered around Los Angeles (palettes are named Melrose Avenue and Malibu Beach), I wanted to incorporate references to this incomparable city such as a smoggy skyline, sunset gradient, and a sort of 'gritty' feel. I used elements of the models' photoshoots by grabbing the stucco concrete walls and palm tree shadows as well as adding in some grain.