Poster Design

I chose Tobias Frere-Jones because he has established himself as one of the world’s leading typeface designers. He created some of the most widely used typefaces, including Interstate, Poynter Oldstyle, Whitney, Gotham, Surveyor, Tungsten, Retina, and my favorite of all time Archer. My objectives were to establish a visual hierarchy and use a typographic system to express the nature of the typeface and its visual characteristics.