Car Sharing Journey Map Template

Car sharing serviceis one of the most prosperous types of businesses these days, which makes this sphere incredibly competitive. The owners of such businesses try their best to improve each aspect of the service. But if you want to cover all issues that your clients may encounter, you won’t succeed without segmenting your audience and building a journey map. 

In our map, we described the experience of 4 Personas who would normally use car sharing service:

1) 👨‍🎓 A young student without own vehicle using car sharing to go to parties.

2)🦸 A gallery worker passionate about the environment who uses the service to drive to animal shelters.

3)👩‍💼 An independent business-lady who travels for work.

4)🧑 A middle-aged man living in the suburbs sharing his vehicle with wife.

What problems may each of them face while using a car sharing service?

With the help of the journey map, we were able to identify the following problems for a student Persona:

1) 💰 The first issue happens on the stage of registering in the application: no student discounts. And we all know, every penny counts at that time. 

2)🕑 Another moment of pain occurs during the process of searching for a car: there are no available cars near student housing and the nearest one is at least 15 minutes away. So much can happen at the party in that short period of time!

3)⛏️ At the stage of the actual ride, an unexpected breakage, which wasn’t Persona’s fault, happens and leads to waiting for help and possible fine. That can ruin the mood for the whole evening...

4) 💳 The problem of the last stage, which is retention, is the aforementioned fine. Due to not examining the car well before the trip, our Persona can’t prove the breakage is not their fault and is fined for a considerable amount of money. One may pertinently ask will the next ride happen?

What solutions could be offered to improve the student Persona’s experience and what issues ruined the experience of the 3 remaining Personas? View, edit and download the full mapto find out!

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The map was made at UXPressia.

Feel free to explore our library of free templates and use them for mapping your own business in various spheres:

→ Banking, Financing & Insurance

→ Education & Career

→ Health & Well-Being

→ Transport

→ Real Estate

And many others.

Read our blog to get deeper into the world of customer journey mapping, persona creation and impact map building.

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