Melissa Informatics Bio-IT World Conference & Expo

Melissa Informatics was one of the company’s sub-brands, extending Melissa’s reach in the life sciences, biotechnology, pharmaceutical, clinical and medical industries. The challenge was to meld the concepts of data quality with biotechnology. BIO-IT Conference and Expo is one of the largest trade shows in the medical industry. It was Melissa’s first appearance in this show. I designed all the materials including trade show booth, marketing collateral, postcard, and give-away items like a prescription notepad and pens. I also designed the Melissa Informatics logo and Druginator product logo.