Brand Guidelines for Nöjand

When the pandemic hit, our client created “Nöjand”, an innovative hygiene brand to help people protect themselves from the virus. We were tasked with creating the visual identity for their new brand and its first product, the Q25. The Q25 pedal kit can be used in washrooms and sinks without the use of hands for better hygiene and safety.

Our approach to the visual identity was to create a minimalist look. We took inspiration from the iconic designs of Nordic products and graphics using a limited palette of blue, white, and black.

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