SHAKA tonic
Naming: "Aloha Spirit", the concept of friendship, understanding, compassion and solidarity between different ethnic cultures
Positioning: the brand is positioned as eco-friendly. The history of the brand begins on the island of Hawaii, where this tonic is produced
Target group: It is aimed at a young audience of 14-25 years old
Metaphors: the sun, the tropics, summer, everything is fine, bright colors, complex patterns, the spirit of the island, nature
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