SHAKA tonic

Naming: "Aloha Spirit", the concept of friendship, understanding, compassion and solidarity between different ethnic cultures​​​​​​​

Positioning: the brand is positioned as eco-friendly. The history of the brand begins on the island of Hawaii, where this tonic is produced

Target group: It is aimed at a young audience of 14-25 years old

Metaphors: the sun, the tropics, summer, everything is fine, bright colors, complex patterns, the spirit of the island, nature