Natural Light Logo

I was approached by a friend to create a brand around his Seattle-based window washing business - Natural Light.

The logo is a fresh take on retro cleaning product designs. The graphic uses the shape of a window to frame the composition, which includes a mountain range and pine tree to evoke the landscapes of the Pacific Northwest. The text features a clean monoline script (with a sparkle dotting the "i") paired with Futura bold for a timeless feel. My goal was to evoke simplicity while bringing together the concepts of window cleaning and a love of nature.