Melissa Logo Redesign/Branding

Melissa is a global leader in data quality and has helped over 10,000 businesses harness accurate data to gain a more compelling customer view. My most visible project is Melissa’s corporate logo. For many years the owners of the company were hesitant to change their outdated logo. But we felt it was necessary to update our logo to remain competitive in the software technology industry. So I designed our new corporate logo to give our company a more open and modern feel with the curves and lower case font. I also revised our branding colors and sub-brand logos to make it all be part of the same umbrella. Our owners were very happy with the change. It’s now displayed in the front of our building.