Brand Archetype Challenge: The Everyman

Brand Archetype Challenge: The Everyman

I started this challenge to further practice and expand my knowledge about Brand Archetypes. I researched each brand archetype and designed each logo suite in the course of a few hours!

"The citizen archetype is best described as the everyday person, your average Joe or plain Jane. The citizen is usually considered to be wholesome and generous which makes them very likable in comparison to other less relatable archetypes. They speak to the average person and tend to represent ideals of a good work ethic, honesty, and authenticity." - Astute.co