Brand Archetype Challenge: The Everyman

Brand Archetype Challenge: The Everyman

I started this challenge to further practice and expand my knowledge about Brand Archetypes. I researched each brand archetype and designed each logo suite in the course of a few hours!

Average Joe's is a fictional corner store. This came to be as I was thinking about the Normaltown neighborhood in my college town of Athens, Georgia. It would be an absolute dream to design a brand like this!!

NOTE: Because of the time restriction I placed on myself for this challenge, I used an icon from The Noun Project. Attribution: Bulldog by Jenna Foster from the Noun Project

On to the next!