University of Michigan, Flint - Brand Guidelines Book

"YOU to the Power of M" logo developed as part of branding campaign. Faced with a significant perception challenge, UM-Flint needed to tell the powerful story of an engaged campus community coming together to break down barriers, solve complex problems, and change lives. Working in partnership with my copywriter, we developed the university’s new brand, encapsulating the unique perspective UM-Flint brings to a renowned University of Michigan education, while celebrating the uniquely prepared graduates who emerge from this remarkable, resilient campus ready to use their degree as a force for good. It’s working: UM-Flint recently hit its freshman enrollment goals for the first time in five years.