University of Michigan, Flint - Viewbook

Faced with a significant perception challenge, UM-Flint needed to tell the powerful story of an engaged campus community coming together to break down barriers, solve complex problems, and change lives. Working in partnership with Copy & Design (my copywriting partner), we developed the university’s new brand, encapsulating the unique perspective UM-Flint brings to a renowned University of Michigan education, while celebrating the uniquely prepared graduates who emerge from this remarkable, resilient campus ready to use their degree as a force for good. It’s working: UM-Flint recently hit its freshman enrollment goals for the first time in five years. Shown is an annual viewbook with a specialty technique (spot clear foil) on the cover.