OC Workforce Solutions Identity

In order to strengthen their workforce and region, the OCWDB realized they needed a fresh brand — one that reflects their solutions-oriented approach to customer service and focus on generating results for individuals & businesses. In collaboration with Copy & Design (my copywriting partner), a bold, contemporary and dynamic new brand was developed, including positioning, messaging, a new name, tagline, logo, brand identity, brand guide, collateral and social media graphics.