Brand Archetype Challenge: The Explorer

Brand Archetype Challenge: The Innocent

I started this challenge to further practice and expand my knowledge about Brand Archetypes. I researched each brand archetype and designed each logo suite in the course of a few hours!

"The Explorer archetype’s goal: to live an inspiring and fulfilling life. The Explorer is authentic, curious, and independent. This specific type wants to answer questions such as: “Why am I here?” or “What is my purpose?” The Explorer wants the freedom to forge a unique path and focus on self-discovery and the meaning of life." - Astute.co