Brand Identity - Mesarium

Mesarium is a table decoration accessories brand that aims to add value and bring more color to moments between families, friends, making everyone feel welcomed, happy in a harmonious and pleasant environment.
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The challenge of the visual identity was to create something modern and cheerful, with this a symbol was built inspired by the napkin holder, a key element in the tables set, leaves and in the organization of objects on the table, all united by a rounded shape that brings even more welcome and coziness.

The complementary color palette came to bring more of nature to the identity, inspired by natural and dry foliage. The supporting graphics created were inspired by the pampas grass, which brings movement and lightness.