Brand Design for Lovely Escobar

Lovely Escobar, a Premium Colombian lingerie company, contacted me to design their new brand identity. We worked on the logo design, based on a solid proposal totally composed of typography, with subtle details, striving to reflect the same look and the feeling of the moment when lingerie meets a woman's body. We managed an elegant, modern, vibrant color palette, focused on a well-defined target audience (women 30 - 50 years old).We hope you like it!