Brand Archetype Challenge: The Innocent

Brand Archetype Challenge: The Innocent

I started this challenge to further practice and expand my knowledge about Brand Archetypes. I researched each brand archetype and designed each logo suite in the course of a few hours!

"The innocent seeks to do things the right way—free of corruption or influence and works to bring harmony to their lives and those around them. Compared to other archetypes, the innocent promotes positivity and is less likely to rock the boat." - Astute.co