Brand Archetype Challenge: The Innocent

Brand Archetype Challenge: The Innocent

I started this challenge to further practice and expand my knowledge about Brand Archetypes. I researched each brand archetype and designed each logo suite in the course of a few hours!

Plein Air is a fictional fragrance company. The name is inspired by artists who paint "en plein air", which is the act of painting outdoors.

I was inspired to try my hand at a loose, hand-drawn style from Kel's Lauren Youtube channel (They create lots of hand drawn logos and they're so unique and cool.) It was a lot harder than I thought, but I'm happy with this as a first attempt!