Softbear Logo Design
This was one of the options for Softbear, an audio software company. We moved on with a different option and this one ended up locked in the "didn't make the cut" drawer.
The bear represents the state of California, where the company is located, and by combining it with the headphones as the negative space we achieved this beautiful and strong mark.
Let's see if we can find a home for this one
How do you deal with the options that don't make it? Just forget about them or try to give it some purpose?