Melissa Identity Verification Blueprint

There was a push to develop more visually-appealing brochures and collaterals for our products, most notably for Melissa’s Identity Verification solution, Personator. The solution would be featured in most of our trade show events and sales meetings. We decided to create a “blueprint” for the solution to show how easy it was to use and its features and benefits. So I created a “funnel” graphic to illustrate the “bottom up” approach of how the solution works. I felt using this image with muted pastel tones would draw more attention visually to the product.