Why Melissa Data Infographic

My manager wanted to create an infographic spread for their magazine/catalog hybrid publication to tell the story of why businesses should select Melissa (formerly known as Melissa Data) as their partner in data quality. I worked with the senior copywriter on what we should focus on and narrow it down to what was most distinguishable about Melissa. We felt it would be best displayed as a “roadmap” to Melissa – complete with road signs and maps to give it that feeling of direction and guidance. We wanted to imply that all roads to Melissa lead to success.