A1 AUX

I worked together with papabogner GmbH on a new brand design direction for A1 AUX, a music and culture show in Austria.

A1 AUX had a core branding since before including logo, colors and typeface so I was tasked to find new ways to elevate what they had. Since the logo itself is built up by dots I turned it into a flip dot display environment which would look rather unique in the space.

We created a more or less unlimited dynamic system where the letters from AUX can be written horizontally or vertically. They can be split up or kept together. This way each scene or layout can feel fresh and set a mood or build energy. Images can easily be placed on the dotted grid which allows for a flexible screen environment in the show and on social media.

See the show here:
a1now.tv/de-int/page/aux

A1 Telekom Austria AG
papabogner GmbH
Kaiserschnitt Film

Photo credits:
Marko Mestrovic
Samir Novotny
Yuki