District Wars National Sales Campaign

This is an annual national sales campaign that targets the The Co-operators Advisor's DISTRICT network to promote healthy competition amongst the various DISTRICTS. The goal of the campaign is contribute towards the organization's growth and continued success by providing an incentive to increase their clientèle.
The theme of the campaign varies every year and it is decided by stakeholders and executives at The Co-operators. This year's theme was a spoof on STAR WARS and was called DISTRICT WARS.