Carmine Cloak Branding

Carmine Cloak is a law firm brand design agency that help lawyers gain a competitive advantage in the connected world. Main reason for rebranding was to make the brands identity stronger. This was achieved with brush overlayed images, bolder font and a strong icon. Icon itself represents a carmine cloak but also a tie to show it's target audience. Besides that black part of the icon relatetes to an upward arrow showing growth and going forward.