Pokémon 25th Anniversary Logo

Pokémon has become a massive brand and for some a lifelong passion. This logo marks an amazing milestone for the company, and when those milestones come, the brand we know and love can do some unique new things to the visuals that have made it iconic. Pikachu, the most recognizable Pokémon, has such recognizable features that combining him into the logo was a necessity. His lightning-bolt shaped tail becoming a part of the form of the 2 was a challenge, but rewarding when it came together on those two levels.