Drink Swiss Chocolate Milk Bottle Label

Branding and label design proposed for a series of artisanal chocolate milk flavors, "Drink Swiss," based on direction from the client that the branding be "traditionally Swiss" (i.e. not in the 20th century minimalist sense). This design dips into kitsch a little bit; drawing from historical motifs of Switzerland's heraldry, natural geography, and cultural endeavors into a folksy composition. Naturally, after reviewing this direction, the client declared he found it "touristy."