Conbrandt

As a designer, there’s a pressure to have a Personal Brand™ – but who is it really for?

I developed this as a kind of inspiration to be the artist I want to be: less precious with my ideas, doing what feels right. Scratching the most satisfying itch.

For me, that looks like: turning the saturation up to 100, reducing ideas down to their simplest form, “stealing” existing material and making something entirely new.

This is where the name and logo comes from – taking a household artist name and using it for my own. It’s okay, he’s been dead for 300 years.