Lafia Brand Identity Guidelines

Lafia makes hand crafted wicker and rattan products in Abuja, Nigeria. Their products include furniture, baskets, clothing accessories and many more.

I helped Lafia create a brand and brand identity guidelines book. This book will guide them in all things design.

The book includes:

•A Brief History about their brand

•Do's and Don'ts

•Typography and Patterns

•Colours and Colour Hierarchy

•and more

In Hausa, Lafia means peace, harmony and good health, therefore soft and earthy colours represent the brand.

Lafia has 3 main colours: Mustard Yellow, Biege and Brown. The brand uses multiple shades of brown.