Red Bull Battle Grounds
Red Bull pushes the limits in everything it touches (from motorsports to surfing, and of course the mind-blowing Red Bull Stratos space jump), and we knew that Red Bull's creation of a eSports fighting game circuit would be an incredible opportunity to set a new benchmark in the gaming community.
The challenge was to create an iconic brand that was classic but still have an adaptable element that could be changed from game to game. We began first with a brand analysis and research. We learned so much about the gaming community. Authenticity, authenticity, authenticity: this is the primary demand of gamers.
Find out more: https://eat.studio/work/red-bull-battle-grounds
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