Clean Concept — Typography
Typographic hierarchy for Clean Concept, an innovative company in the cleaning industry.
FK Grotesk font represents a rigid typeface with a mechanical appearance, suitable for both small text and large headlines. Subtle ink traps and sharp corners provide distinctive and eye-catching detail at large point sizes.
The visual identity reflects the brand's layered character—a bold innovator rooted in technological expertise, ultimate cleanliness, and a pro-environmental attitude.
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