Yorn (Vodafone) • Users' Journey

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The conversion flow had to be flawless — Yorn.net had to turn users into customers. Redefining the users' journey changed Yorn.net's experience (and its conversion rate).

After identifying the current website pain points, both teams defined an entire new conversion flow, with great support on wireframes. It was also necessary to specify all users' journey steps before reaching a final version.

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