GGS Niagara Landscaping Inc. Logo

The new GGS Niagara Landscaping Inc. logo was created to elevate the company's online presence along with its supporting marketing materials. The end goal was to provide GGS with a bold new look that hints at the array of year-round services the company offers as well as allowing for ample brand flexibility through the use of its seasonal colour palette. The initial concept focused heavily on positive and negative shape formations and how both a leaf and snowflake visual could be married together, both representative of the opposing seasons in which the company operates. The leaf stems presented an opportunity to allow for the snowflake to hide in plain sight and it was an opportunity that couldn't be ignored.