User Experience Hierarchy of Needs (UX)

👉 In 1943, Abraham Maslow wrote a paper called “A Theory of Human Motivation”. In it he categorised basic human needs, from physiological needs all the way up to self-actualisation. The user experience (UX) hierarchy of needs borrows from Maslow’s hierarchy in a similar way. It outlines the basic requirements that a system should meet if it’s going to satisfy the user.

📊 Have a look at this pyramid. Much like Maslow’s hierarchy of needs, the most fundamental needs are at the bottom of the pyramid. At the peak of the user experience hierarchy of needs, we find usability and meaning, the thing that separates a functional system from a truly transformative one.

🤓 Keeping these principles in mind will help you lay strong foundations for any type of UX project you will tackle.

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