FISH FOOD COLLABORATIVE | Logo and Visual Identity

The team has developed the new visual identity, logotype and identity systems for @fishfoodcollab.
The Fish husband and wife duo are passionate about food, drinks, design, and photography. They share cocktail recipes on social media and provide professional food photography services as part of their business.

We were commissioned to create a logotype to help the business communicate cohesively between services and content. The challenge was to create something that would match the popular content previously created and at the same time, design an identity that would allow the business to evolve and give the business side of their project a touch of refreshed professionalism.

The inspiration came from the 1920’s Art Deco artistic movement, as well as music from that era. Prominent angles, straight lines, metallic textures combined with organic shapes, the nostalgia, chill vibes, and elegance from that time guided our design process.

These factors guided the design of the logo/monogram featuring a F+F+C. We purposefully utilized a thin homogeneous line to draw the monogram and evolve it into the symbol we call ‘the seal’.

The color draws inspiration from the same era and art previously mentioned. Allowing it to stand out as a more sophisticated aesthetic which in combination with the colorful photography and content curation sums up to a very unique and distinctive brand.