Tuition Manager Logo

Tuition Manager Logo | Post Acquisition Update

Tuition Manager was acquired by Wiley Education Services, and I worked on updating Tuition Manager's logo to reflect the acquisition.

In this dribbble post, you can see my process, which includes gathering inspiration & ideation.

When rebranding a logo for a company with multiple brands, one can go about it in a few different ways. For example, Google has a suite of products with cohesive branding: similar logo styles & colors. But sometimes the brands under a company's umbrella are vastly different, and this may not work best. A company like Amazon doesn't want to detract from the name brand recognition that audible has on its own, so they have opted to use "an amazon company" underneath the audible logo.

I explored mimicking & merging the Tuition Manager logo with the Wiley Beyond logo because Wiley Beyond functionality will be heavily featured on the Tuition Manager website in the future. To simulate a series of products, software or services, I tried altering the TM logomark style to match Wiley Beyond. The feedback I received after my initial ideation work, lead me to the conclusion that the other brands under Wiley Education Services are too different to encompass in the Google way I previously mentioned. We opted for the simple & all-encompassing terminology of "A Wiley Brand."

Need help with your branding post-acquisition? Let's chat!