Logo Design / Mount Blanc Ski Resort

For this logo challenge, my brief was to create a mark for the concept 'Mount Blanc' ski resort.

To give the identity a strong, mountainous look, I designed a spiky letter 'M' and used a curvy letter 'B' to give it some friendliness for the target market of holidaymakers.

I added a skier jumping to give it a unique look and communicate a sense of sport and excitement for this brand.

- Laurie