Visual identity and Branding for Renata Caloli Personal Stylist

Through interviews with Renata, we collected information and defined the archetypes to be worked on for the brand. The idea was to develop a brand that would match Renata's own desires, with archetypal characteristics and that the result would be a brand closely linked to fashion, with colors that not only speak to this universe, but also tie every concept created.

Check it out the complete project at: https://www.behance.net/gallery/113344267/Branding-Renata-Caloli-Personal-Stylist