Noonbrew packaging & branding

Sneak peak for a new project I have been working on. 'Noonbrew' is a superfood iced-tea. They asked me to develop the brand identity and packaging. We wanted something 'zen' yet also energetic. The orange circle is the hero of the design, representing the second half of the day on the clock (noon). This is where Noonbrew really shines, keeping you fresh and focussed after noon.