Branding and Visual Identity for Central da Pós

Through a series of interviews and consultations with the directors, the brand's archetypes were defined, which, together with the company's mission, vision and values, became the basis for the development of a visual identity aligned with the brand's tone of voice. to link communication contact points with target audiences.

As symbolism, we align the academic world (through the representation of the square brackets) with the launch pad/rocket concept. The idea is that Central da Pós is the launching platform, the courses are the rockets, the clients/students the astronauts, towards a new level, a new destination.

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