Gisele Essoudry | Psychology | Brand Identity

The Gisele Essoudry brand goes far beyond being a simple psychologist: it aims to help women discover their authenticity in order to pursue the career of their dreams.

Women seeking Gisele Essoudry want to discover their true professional passion, to successfully create their own careers. These women have already gone through several difficulties, they stopped working to take care of their children, family, house and now they want to return to the job market with their own project.

Thinking about this mission and its goals, the concepts used in its new Visual Identity were: - Window: many doors can close, but there will always be a window open so you can proceed with your dream. It was with this in mind that I chose the window as a representation of your brand. - Compass: Everyone needs a guide to face storms and challenges in their life. Dr. Gisele will guide these women to follow their dreams. - North Star: is one of the oldest methods of navigation, which helped navigators to know where the north was and thus know where they were going. On dark nights, a northern star is all you need to guide you.

Together, these concepts create the symbol of the Gisele Essoudry brand and represent her essence and purpose in full.

➯ Interested in working with me? Send me a message at hi@soraiasoares.com