Today Fit - Logo Design

"A new identity that merges the concepts of dumbbell, initial of company name and minimalism."

The elements of the new TodayFit logo were merged together to give a minimalistic, clean and innovative look.
The design uses a bent barbell with a separated weights look merged with a pointy lower half of a "t" to get the final design of at merged with a barbell.
Due to selection of these specific elements, visual consistency is ensured.
The company name font is good times which represent an aesthetic and pleasing look with a touch of minimalism.

Check case study at https://www.behance.net/gallery/114515969/TodayFit_Logo-Design