Designs for Launch of the Toyota GT86 coupe in Argentina

Project goal
Design and Production of the event exclusively for dealers and press.
Date: December 2012 - Place: Buenos Aires Autodromo

Background: The Toyota GT86 is a vehicle that is entirely geared towards the driver's enjoyment.
Brand objectives: Use the launch of the GT86 model to generate a positive feeling towards the brand and increase the personality of Toyota models.

Goals of the launch event:
Generate interaction with attendees inviting them for a ride around the race track of the racetrack in the coupe driven by the famous drivers of STC 2000.
Change the brand image from a rational and conservative company towards an emotional and exciting one.
Development: Graphic design for the walls of the Car Saloon, videos for video wall next to Test Drive circuit, merchandising, and printed material.