WVN. Branding

Formerly known as Synergy, the word had become overused and was no longer "ownable" or unique. We worked closely with their team, and researched numerous directions we could take, ranging from more literal naming conventions, to foreign languages for inspiration. Finally, we decided on "WVN." which proved to be the perfect balance of modern fashion and clean sustainability. We then designed a fresh and contemporary logo, bringing their new name to life.