T-Grooming Visual Identity

I helped this brand’s new venture in male grooming to create a fashionable yet relatable brand image through a collaborative design process encouraging the client’s direct involvement.

The new visual identity mixes old-fashioned advertising style and modern branding through the combination of commissioned engraved illustrations and contemporary sleek graphics. 

The vivid orange - typical of pharmaceutical imagery - and the light sage are a subtle reference to the Company's mission to bring innovative yet natural beauty solutions to market.

Special thanks to @aka_zingri and @norareds for their contributions.

View full project: https://www.behance.net/gallery/126233343/T-Brand-Visual-Identity